The WeNiaga Story: From Under the Stairs of a Rented House to RM106 Million in Transactions

WeNiaga.com, the agent and stockist management system founded by Syarifuddin Yusof (Encik Dien) and now owned by Data Brain Sdn. Bhd., did not start in an office tower. It started in 2016 under the stairs of a rented house. Today WeNiaga serves 150+ HQ businesses and 120,000+ users, and has processed over RM106 million in transactions. This article traces that journey using his CV and his profile in the Profil Alumni Usahawan Millenia book published by Universiti Malaysia Pahang.

How did WeNiaga start?

WeNiaga started in 2016 under the stairs of a rented house, led by three people. That same year, Syarifuddin completed his Diploma in Computer Science at Universiti Malaysia Pahang, Faculty of Computer Systems & Software Engineering.

Of the three who started it, only two remain today. That detail rarely makes it into success stories, but it is part of WeNiaga’s real story — the business was carried to where it is by the people who stayed.

Was WeNiaga built with venture capital or loans?

No. WeNiaga was built without venture capital and without loans, yet the business still runs smoothly. Its growth was driven by digital marketing: SEO and Facebook Ads became the primary acquisition channel, and WeNiaga has consistently ranked top-3 on "sistem ejen" keywords in Malaysian search.

That expertise came from the founder himself. His CV lists SEO and digital marketing (95%) and Google and Facebook Ads (92%) among his strongest skills, alongside business strategy (93%).

When did WeNiaga become part of Data Brain Sdn. Bhd.?

WeNiaga has been owned by Data Brain Sdn. Bhd. (1335252-P) since 2019. That year WeNiaga was also pitched to investors at JOMLAUNCH 2019, the national startup launchpad, and at WeNiaga Pitch 2019, a public investor showcase and product unveiling.

In 2020, WeNiaga was selected as the flagship product for the OkaneGO startup pitch programme, and Syarifuddin was featured in the BRITISHPEDIA 2020 international entrepreneur directory. Since 2019, Data Brain has generated over RM1.25 million in revenue and grown into a multi-vertical tech house.

What was WeNiaga’s RM72 million milestone in September 2021?

By September 2021, the value of transactions processed through WeNiaga had reached RM72 million. The Profil Alumni Usahawan Millenia book records this as one of Data Brain Sdn. Bhd.’s biggest achievements at the time.

This transaction figure is different from company revenue. It is the value of buying and selling that passed through the platform, while Data Brain’s revenue since 2019 is stated separately in the CV as over RM1.25 million.

Where is WeNiaga today?

Today WeNiaga’s transactions exceed RM106 million. The platform serves 150+ HQ businesses and 120,000+ users across F&B, cosmetics and health supplements — including Tisha Food, Nims, Aducktive and KKMY. Syarifuddin’s CV describes WeNiaga as Malaysia’s #2 agent management platform.

Operations also grew from Kuantan to Port Dickson, and are now headquartered in Seremban, Negeri Sembilan. The team spans CTO, marketing, business development and trainer functions. Around WeNiaga, a national ecosystem has been built covering CRM, WeConsult Academy, Studio, Digital Marketing, Warehouse and Halal F&B Export, and Data Brain’s portfolio now exceeds 20 SaaS products.

What lessons does the WeNiaga journey offer?

In the book’s alumni advice section, Syarifuddin left this message:

Always stay focused on whatever we do, and do not give up easily, because success usually comes after failure. Honour both your parents, because your success does not come from your own effort alone — it also comes from the blessing of your parents’ prayers.

Data Brain’s goal remains clear: to help more business owners and product founders take their businesses digital, and to be a driver of and contributor to Industry 4.0 — big data, IoT, blockchain and more.

Read more about the WeNiaga.com system, get to know Encik Dien’s background, or contact him about an agent system for your brand.