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Career Experience

Syarifuddin Yusof’s career and education since 2016

Quick Answer

Syarifuddin Yusof, known as Encik Dien, has been CEO and Founder of Data Brain Sdn. Bhd. and founder of WeNiaga.com since 2016. He holds a Diploma in Computer Science from Universiti Malaysia Pahang (2016) and leads a team spanning CTO, marketing, business development and trainer functions from Seremban, Negeri Sembilan.

This timeline covers the two roles I have held since 2016 — leading Data Brain Sdn. Bhd. and building WeNiaga.com — and the qualification behind them. Every figure below matches what is printed in my CV.

Career Experience

  1. 2016 — Present

    CEO & Founder

    Data Brain Sdn. Bhd. · Seremban, Negeri Sembilan

    Leading a software house that builds SaaS, custom web and mobile apps, IoT, AI and industrial drone solutions for Malaysian enterprises.

    • Lead a software house delivering SaaS, custom web/mobile apps, IoT, AI, and industrial drone solutions to Malaysian enterprises.
    • Drive product strategy, SEO, paid acquisition (Google/Meta/TikTok), and server infrastructure tuning across all flagship products.
    • Scaled the team across CTO, marketing, business development, and trainer functions; expanded operations from Kuantan → Port Dickson → Seremban.
    • Closed enterprise custom-development projects exceeding RM5.1M in pipeline value (corporate web + custom Android/iOS apps).
  2. 2016 — Present

    Founder — WeNiaga.com (Flagship SaaS)

    WeNiaga.com

    Hybrid agent & stockist management system

    • Architected Malaysia’s only HYBRID agent system, merging Trading + Centralized models in one platform.
    • Designed unlimited user/level/order/product structures, an automated commission engine, multi-currency support, and branded mobile apps.
    • Onboarded 150+ HQ clients across F&B, cosmetics, and health-supplement verticals (Tisha Food, Nims, Aducktive, KKMY & more).
    • Operated SEO & Facebook Ads as the primary acquisition channel — consistently ranking top-3 on Malaysian "sistem ejen" keywords.

Education

  1. 2016 Graduated

    Diploma in Computer Science

    Universiti Malaysia Pahang (UMP)

    Faculty of Computer Systems & Software Engineering. A 2016 graduate later recognised as a successful UMP alumnus and featured in the Profil Alumni Usahawan Millenia book.

Skills

Expertise & Technology

Core Expertise

  • SEO & Digital Marketing 95%
  • Google & Facebook Ads 92%
  • Server Config & Tuning 90%
  • Software Development 88%
  • SaaS Architecture 90%
  • Business Strategy 93%

Tech Stack

  • PHP / Laravel
  • JavaScript / Vue.js / React
  • MySQL / PostgreSQL
  • Docker & AWS
  • Python / TensorFlow
  • CI/CD Pipelines
  • REST API & Integration
  • Livewire · Alpine · Tailwind
  • Redis Queue

Tools & Platforms

  • Figma · Canva
  • Google Workspace
  • Meta Business Suite
  • TikTok Ads Manager
  • Cloudflare · cPanel
  • GitHub · GitLab
  • Stripe · ToyyibPay
  • Billplz · CHIP

Speaking & Training

Achievements

WeConsult Lead Trainer

Lead trainer at WeConsult, the academy and training pillar of the WeNiaga ecosystem.

Startup Pitch Mentor

Mentors startup founders on preparing and delivering their pitch.

Agent Blueprint Trainer

WeConsult

Trains business owners to build agent networks through the Agent Blueprint.

KTV Startup SIG Contributor

Kedah Tech Valley

Contributor to the Kedah Tech Valley Startup special interest group (SIG).

2026

Wacana Alumni Speaker — UMP Faculty of Computing

Fakulti Komputeran, Universiti Malaysia Pahang (UMP)

Guest speaker as "Encik Dien" at the online Wacana Alumni talk organised by the UMP Faculty of Computing on 24 August 2026, attended by more than 110 participants.

Speaker at the Koperasi Darussyifa’ Berhad Product Launch

Spoke at the Koperasi Darussyifa’ Berhad product launch ceremony.

Contact

Have a Project, Invitation or Partnership Idea?

Agent systems, custom SaaS, corporate websites, or an invitation to speak on technology and entrepreneurship — let’s talk.

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