CEO & Founder · Data Brain Sdn. Bhd.
Building SaaS systems that power 150+ HQ businesses and 120,000+ users across Malaysia.
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Profile
Syarifuddin Yusof, known as Encik Dien, is the founder and CEO of Data Brain Sdn. Bhd. in Seremban and the creator of WeNiaga.com, a hybrid agent and stockist management system serving 150+ HQ businesses and 120,000+ users with over RM106 million in transactions. His company’s portfolio spans 20+ SaaS products for Malaysian businesses.
Syarifuddin Yusof, known as Encik Dien, is a Malaysian tech entrepreneur and Computer Science graduate with 10+ years in software development, SaaS architecture and digital marketing. WeNiaga.com, the hybrid agent system he built, started in 2016 under the stairs of a rented house and is today described as Malaysia’s #2 agent management platform.
Through Data Brain Sdn. Bhd., he builds SaaS, custom software, e-commerce, IoT, AI and digital marketing solutions for Malaysian enterprises — including 10 vertical SaaS products for regulated industries in 2025–2026.
| Full name | Mohammad Syarifuddin Mohammad Yusof |
|---|---|
| Known as | Encik Dien |
| Position | CEO & Founder |
| Company | Data Brain Sdn. Bhd. (1335252-P) |
| Flagship product | WeNiaga.com |
| Based in | Seremban, Negeri Sembilan |
| Education | Diploma in Computer Science, Universiti Malaysia Pahang (2016) |
| Experience | 10+ years (since 2016) |
| Expertise | SEO & Digital Marketing, Google & Facebook Ads, Server Config & Tuning, Software Development, SaaS Architecture, Business Strategy |
| Languages | Bahasa Malaysia (Native), English (Professional) |
Services
Through Data Brain Sdn. Bhd., my team and I build systems used every day by thousands of Malaysian businesses.
Multi-tenant subscription platforms built for Malaysian businesses.
Android, iOS and web applications developed to each client’s requirements.
Online storefronts with payment and logistics integration.
Responsive, SEO-optimised corporate websites.
From sensor hardware to cloud dashboards.
Machine learning, predictive analytics and automation.
SEO plus Google, Meta and TikTok Ads.
Agent training and the agent-network blueprint.
Journey
Data Brain Sdn. Bhd. · Seremban, Negeri Sembilan
Leading a software house that builds SaaS, custom web and mobile apps, IoT, AI and industrial drone solutions for Malaysian enterprises.
Hybrid agent & stockist management system
Recognition
Awards & Recognition
Featured in the BRITISHPEDIA 2020 international entrepreneur directory as a recognised Malaysian entrepreneur.
Awards & Recognition
WeNiaga.com
WeNiaga reached RM72 million in transactions by September 2021. Today the total exceeds RM106 million.
Awards & Recognition
Universiti Malaysia Pahang (UMP)
Recognised as a successful alumnus by Universiti Malaysia Pahang.
Awards & Recognition
Universiti Malaysia Pahang (UMP)
Featured in UMP’s Profil Alumni Usahawan Millenia book as an e-commerce entrepreneur, representing Data Brain Sdn. Bhd. (WeNiaga).
Startup Pitches & Programmes
Selected for the JOMLAUNCH national startup launchpad and pitched WeNiaga to investors.
Memberships & Associations
Active association member, contributing to the national tech agenda.
“To empower every Malaysian entrepreneur with affordable, customizable technology & world-class agent enablement — turning local brands into national networks and national networks into global businesses.”
Media & Activities
Blog
In 2025–2026, Data Brain Sdn. Bhd. launched 10 vertical SaaS products for accounting, GMP manufacturing, financing, OSH and event management — each with its own...
Read MoreA hybrid agent system combines the Trading and Centralized models in one platform. See how WeNiaga.com does it for 150+ HQ businesses.
Read MoreHow WeNiaga started in 2016 under the stairs of a rented house, was built without venture capital or loans, and grew to 150+ HQs, 120,000+ users and over RM106...
Read MoreFAQ
Contact
Agent systems, custom SaaS, corporate websites, or an invitation to speak on technology and entrepreneurship — let’s talk.
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