About Encik Dien

My full name is Mohammad Syarifuddin Mohammad Yusof. In business I go by Syarifuddin Yusof, but many people know me as Encik Dien. I am the founder and CEO of Data Brain Sdn. Bhd., a software company in Seremban, Negeri Sembilan, and the creator of WeNiaga.com — Malaysia’s #2 agent management platform.

Who is Encik Dien?

Encik Dien is Syarifuddin Yusof, a Diploma in Computer Science graduate of Universiti Malaysia Pahang (2016), Faculty of Computer Systems & Software Engineering, with 10+ years in software development, SaaS architecture and digital marketing. I built a hybrid (Trading + Centralized) agent system that now serves 150+ HQ businesses and 120,000+ users, and has processed over RM106 million in transactions.

I believe good technology must be affordable and customisable to the way Malaysian entrepreneurs actually do business — and that is what I have tried to build from day one.

How did WeNiaga start?

WeNiaga started in 2016 under the stairs of a rented house. It was first led by three people; only two remain today. The business was built without venture capital and without loans. SEO and Facebook Ads became the primary acquisition channel, and WeNiaga has consistently ranked top-3 on Malaysian "sistem ejen" keywords.

Since 2019, WeNiaga has been owned by Data Brain Sdn. Bhd. (1335252-P). That year WeNiaga was pitched at JOMLAUNCH 2019 and WeNiaga Pitch 2019, followed by the OkaneGO 2020 startup pitch programme.

What are the key achievements of WeNiaga and Data Brain?

By September 2021, WeNiaga had reached RM72 million in transactions. Today that total exceeds RM106 million, with 150+ HQ clients across F&B, cosmetics and health supplements — including Tisha Food, Nims, Aducktive and KKMY. Since 2019, Data Brain has generated over RM1.25 million in revenue and closed enterprise custom-development projects exceeding RM5.1 million in pipeline value.

I was featured in BRITISHPEDIA 2020 as a recognised Malaysian entrepreneur, recognised as a successful alumnus by UMP, and featured as an e-commerce entrepreneur in the Profil Alumni Usahawan Millenia book.

Where does Data Brain operate?

Data Brain is headquartered in Seremban, Negeri Sembilan. Operations began in Kuantan, then expanded to Port Dickson before moving to Seremban; our coverage spans Kuantan, Kuantan IM2, Port Dickson and Seremban. Along the way the team grew across CTO, marketing, business development and trainer functions.

What ecosystem has been built around WeNiaga?

WeNiaga has grown into a national ecosystem with eight pillars:

• CRM WeNiaga — the core platform
• WeConsult — academy and training
• ALJ Global — custom development
• Data Brain A.i — analytics and AI
• Digital Marketing — SEO and ads
• Warehouse — fulfilment
• Studio — photography and branding
• Halal F&B Export

Data Brain also has five active joint ventures across SaaS, halal F&B export, marketing and training.

What is the 2025–2026 vertical SaaS wave?

In 2025–2026, Data Brain launched 10 vertical SaaS products for regulated Malaysian industries — accounting, GMP manufacturing, financing advisory, OSH compliance and event management. Each is a standalone platform with its own domain, database, bilingual BM/EN interface and compliance workflow (LHDN, DOSH, NPRA, SSM, CIDB). We moved from generic SaaS into regulated verticals, where compliance is the moat. The full portfolio now exceeds 20 SaaS products.

Is Encik Dien a member of any associations?

Yes. I am an active member of Kedah Tech Valley — sitting on the OPS: Digital Committee and the SIG: KEDAHStartup Committee, and serving as an Honor Volunteer. I am also a member of NEF (Persatuan Usahawan & Industri ICT Bumiputera Malaysia) and a former member of BNI Malaysia, Chapter ICON.

What is Data Brain Sdn. Bhd.’s goal?

Data Brain wants to help more business owners and product founders take their businesses digital. Its main goal is to be a driver of and contributor to the wider Industry 4.0 — such as big data, IoT, blockchain and more.

My vision: to empower every Malaysian entrepreneur with affordable, customisable technology and world-class agent enablement — turning local brands into national networks, and national networks into global businesses.

What is Encik Dien’s advice to entrepreneurs?

Always stay focused on whatever we do, and do not give up easily, because success usually comes after failure. Honour both your parents, because your success does not come from your own effort alone — it also comes from the blessing of your parents’ prayers.

See the details of WeNiaga.com, read the full WeNiaga story, or contact me about projects, speaking and partnerships.