Frequently Asked Questions
About Encik Dien, Data Brain, WeNiaga and speaking
Quick Answer
This FAQ page answers questions about Syarifuddin Yusof (Encik Dien), Data Brain Sdn. Bhd. and WeNiaga.com — including his educational background, how many people use WeNiaga, the office location in Seremban, the services offered, the latest vertical SaaS products and how to invite Encik Dien to speak.
About Encik Dien
4 questions
Syarifuddin Yusof, known as Encik Dien, is the founder and CEO of Data Brain Sdn. Bhd. and the creator of WeNiaga.com, a hybrid agent and stockist management system. He is a tech entrepreneur based in Seremban, Negeri Sembilan, with 10+ years in software development, SaaS architecture and digital marketing.
Encik Dien’s full name is Mohammad Syarifuddin Mohammad Yusof. He uses the name Syarifuddin Yusof on his CV and in business, while "Encik Dien" is the name he goes by as a speaker and trainer.
Syarifuddin Yusof holds a Diploma in Computer Science from Universiti Malaysia Pahang (UMP), Faculty of Computer Systems & Software Engineering, graduating in 2016. UMP later recognised him as a successful alumnus and featured him in its Profil Alumni Usahawan Millenia book.
Yes. Syarifuddin Yusof (Encik Dien) is an active member of Kedah Tech Valley — sitting on the OPS: Digital Committee and the SIG: KEDAHStartup Committee, and serving as an Honor Volunteer. He is also a member of NEF (Persatuan Usahawan & Industri ICT Bumiputera Malaysia) and a former member of BNI Malaysia, Chapter ICON.
Data Brain & WeNiaga
5 questions
Data Brain Sdn. Bhd. (1335252-P) is a software house in Seremban, Negeri Sembilan, founded and led by Syarifuddin Yusof. It builds SaaS, custom web and mobile apps, IoT, AI and industrial drone solutions for Malaysian enterprises, and has owned WeNiaga.com since 2019.
WeNiaga.com is a hybrid agent and stockist management system founded by Syarifuddin Yusof and owned by Data Brain Sdn. Bhd. It merges the Trading and Centralized models in one platform, with an automated commission engine, multi-currency support and branded mobile apps. His CV describes it as Malaysia’s #2 agent management platform.
WeNiaga.com serves 150+ HQ businesses and 120,000+ users, and has processed over RM106 million in transactions. Its clients come from the F&B, cosmetics and health-supplement sectors, including Tisha Food, Nims, Aducktive and KKMY.
WeNiaga was started in 2016 under the stairs of a rented house. It began with three people, two of whom remain today, and was built without venture capital or loans. WeNiaga has been owned by Data Brain Sdn. Bhd. since 2019 and reached RM72 million in transactions by September 2021.
Data Brain Sdn. Bhd.’s office is at Tingkat 1, 2309, Jalan SJ 10/1, Taman Seremban Jaya, 70450 Seremban, Negeri Sembilan. The company’s operations began in Kuantan, expanded to Port Dickson and are now headquartered in Seremban.
Services & Partnerships
3 questions
Data Brain Sdn. Bhd., led by Syarifuddin Yusof, offers eight core services: SaaS development, custom software (Android, iOS and web), e-commerce, corporate websites, IoT solutions, AI and analytics, digital marketing (Google, Meta and TikTok Ads) and WeConsult Academy for agent training.
Yes. Data Brain Sdn. Bhd.’s vertical SaaS products use a dedicated deployment model: each client gets their own domain and database, daily backups and a full audit trail. This means the client keeps their own data, domain and backups.
Data Brain Sdn. Bhd. launched 10 vertical SaaS products in 2025–2026 for regulated Malaysian industries: LeadHub.my, iLayak.com, GMPCore.my, AiAkaun.com, KiraKaun.com, WeHelper.my, OSHmind.com, UrusVendor.com, Psikometrik.my and JomReno.com. Each is bilingual BM/EN with compliance workflows such as LHDN e-Invoice, DOSH, NPRA, SSM and CIDB.
Speaking & Training
2 questions
Speaking invitations for Syarifuddin Yusof (Encik Dien) can be sent through the form on the Contact page, by email to syarifuddin@databrain.my or by WhatsApp to +60 11-1030 9551. Please include the date, format (in person or online), organiser and expected number of participants.
Syarifuddin Yusof (Encik Dien) is the WeConsult Lead Trainer, Startup Pitch Mentor, Agent Blueprint Trainer and Kedah Tech Valley Startup SIG contributor. His topics cover building agent networks, startup pitching and tech entrepreneurship. He has spoken at the UMP Faculty of Computing Wacana Alumni (2026).
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